Optimize music in the best and easiest way with mixing and mastering

Of course you want your music to sound best. But how do you do that? Online mixing and mastering is of extreme importance in this process. A specialist helps you for example with multitrack mixing and mastering: the most advanced way of mastering. With multitrack mixing and mastering, each element can be changed separately, which gives endless possibilities in optimizing music. In this way, the most optimal results will be created. Are you wondering if your music can benefit from the help of an online mastering specialist? Then you can always contact the specialist for advice. Arjan Rietvink Online Mastering is a specialist in this business for many years now.

Several mixing and mastering services

The online mixing and mastering service of the specialist, like Arjan Rietvink Online Mastering, provides you with different mastering options. For example stereo mastering, stem mastering and multitrack mixing and mastering. The most conventional type of mastering is stereo mastering, with which you provide a stereo mix that will be mastered. Next to that, the specialist provides stem mastering, with which you provide multiple stereo files of your track, that can be mastered separately. With this type of mastering, it is possible to apply changes to certain elements of the mix, without affecting others. Finally, the specialist in online mastering provides multitrack mixing and mastering. This is the most advanced way of mastering.

Online audio mastering and authoring of CDs, music DVDs and Blu-Rays

Do you need a specialist that can not only help you with online mastering, but also with a diversity of other services? The specialist also offers you vinyl mastering, CD mastering, DVD authoring and recording. Vinyl mastering and CD mastering includes the process of the mixdown of your audio material and the vinyl cutting or CD glass mastering and pressing stage. DVD authoring has everything to do with editing video programs on one disk, menu design and interaction between programs. Recording refers to the facilities to record high quality DJ mixes. Are you looking for such a specialist? Take a look at Arjan Rietvink Online Mastering, specialist in online mixing and mastering and several other services.

Improve safety with natural firelighters

Use natural firefighters and the related products and take account of the environment. Why? Because a specialist only delivers CO2 neutral firelighters. But of course you mainly choose for natural firelighters because they improve safety. Firelighters made by the specialist cause no chemical reactions during the combustion process because they are made from 100% renewable biological materials. Therefore they are non-explosive! Also, these firelighters ignite smoothly and have no ADR. Fire can be dangerous. Do you want to light up a stove, barbecue, fireplace or open fire in a safe way? Use natural firelighters made by a specialist like Fire-Up International.

Specialist offers a diverse range of products: natural firelighters, charcoal and briquettes

All kinds of firelighters and fire related products are sold by a professional. The perfect option when you are looking for natural firelighters, briquettes or for example charcoal. For example, briquettes are excellent for lightning up barbecues in the summer. And wood is eminently suited for heating stoves or fireplaces. When you want to do this, you will need the best products of high quality to do this in a safe and ecological way. The specialist can deliver different sorts of firelighters, briquettes, charcoal, oils, matches and wood. Where do you find such a specialist? Fire-Up International is the place to be.

Why choose natural firelighters made by a specialist?

Are you looking for a way to light up your barbecue, fireplace, open fire or stoves? Choose natural firelighters. But why choose natural firelighters made by a specialist? Ordering at a specialist, like Fire-Up International, offers several advantages. First, the specialist exports all over the world. Next to that, they offer the latest, state of the art production and packaging machinery. Due to flexible production and short delivery times, you can order exactly what you need and you will receive your order as fast as possible. The specialist also strives to fulfill all necessary legal and social requirements, and therefore, they can offer you natural firelighters of the best quality.


The WaveGuide radar: wave radar with many possibilities

Have you heard of the WaveGuide radar? And do you know what it does? The possibilities are endless. Therefore, it is very useful in many industries. The WaveGuide radar is an accurate wave radar level gauge, that measures environmental data in offshore, marine and maritime environments. Worldwide, many leading companies rely on this radar. Maybe your company will be soon too. You can profit from the many benefits this radar can provide. Examples are the easy installation, a low power consumption and an excellent price/performance ratio. Also, this radar is suitable for all weather conditions. The WaveGuide radar measures the distance to the water surface several times per second. You can purchase this radar in two versions: a standard stainless-steel version and the ATEX certified version.

A wave radar with many benefits for your company

Do you work in offshore, marine and maritime environments? And do you want to improve safety and efficiency? You might consider a wave radar like WaveGuide Height & Tide for your company. Once you’ve purchased this radar, you will profit from the many benefits; no more maintenance, a radar that’s suitable for all weather conditions, a low power consumption device and explosion proof certified. These are a few examples of the benefits the radar will give you. The radar can be used on offshore oil and gas platforms, offshore wind parks and platforms, harbours and coasts and as an input to Met-Ocean systems. Radac provides two types of products; the WaveGuide Height & Tide and the WaveGuide Height & Tide Ex certified. 

A sensor to complement the wave radar on board of a vessel

With a wave height radar, you can place on board of your vessel, you’re always up to date with real time data of everything around you. It’s a device that measures the waves the ship must endure. The WaveGuide Onboard might be the solution for your business! The WaveGuide Onboard consists of a sensor and its own server. The sensor is situated on the bow of the ship. The WaveGuide Onboard collects, synchronizes and compensates the data. The sensor comes in an excellent price/performance ratio. Also, it basically has no maintenance, is easy to install and explosion proof certified. Therefore, this wave radar, developed and manufactured by Radac, is suitable for all weather conditions. 

A new cardboard cutting machine isn’t always necessary

You do not always have to purchase new machines. Especially if you make sure the right reparations are done. A new cutting machine is a rather expensive solution anyway. Instead, you can contact a specialist in the printing and processing industry for a complete overhaul of your current machine. At Beek Graphic Trading, over 30 years of experience and knowledge, are at your service. Professionals can revise your cardboard cutting machine completely, and at your location. If a problem with your machine is too large to be carried out on site however, they also have a fully equipped workshop of their own where they can perform the necessary repairs.

Factory trained specialists assemble and install your cardboard cutting machine, and train employees

Different models with a large stock. Sounds perfect, right? At a professional company in the delivery of high-tech equipment for the printing and paper processing industry you can buy a brand-new cardboard cutting machine. At Beek Graphic Trading you will find a vast array of different and highly specialized machinery, including cardboard cutting machines. This stock was built up over the course of three decades and with experience comes knowledge. Their factory trained specialists are therefore not just capable of delivering your new machine, but they can also help you with the assembly on site and the installation of the required software. As an added service, they can also instruct and train your staff in the proper usage and maintenance of the cardboard cutting machine.

Repairs and maintenance for a cardboard cutting machine at a company with its own workshop

Do you already have the best cutting machine? If not, you could consider it. It is definitely a problem when your cardboard cutting machine suffers a defect and becomes inoperable. You will have to find a quick solution to solve this problem because your entire production can be grinded to a halt when the machinery isn’t working properly. So yes, a broken-down cardboard cutting machine is a problem. It is, however, not an insurmountable problem. At Beek Graphic Trading they can carry out repairs quickly and effectively in their own workshop. Specialists will first try to fix your machine on the spot. If that is not possible because of the severity of the problem, you can always count on Beek Graphic Trading to fix the problem at their own location.

Stealth grow box perfectly suitable for your interior

Can’t you find the stealth grow box you need? Doesn’t seem any stealth grow box suitable? Are you looking for a stealth grow box which fits perfectly to your interior? Whether you prefer a small grow box or a big one, you’ll go to the European market leader in plug & play grow systems G-Tools. The company has a wide range of grow boxes and appropriate products. Stealth grow boxes are available in different colors, sizes and all price ranges. Some grow boxes are provided with more luxury than other grow boxes. There will always be a stealth grow box which fits to your house or to your organization. You can start growing your own plants, herbs or vegetables in a short amount of time.

Stealth grow box equipment available in the webshop

Buying a stealth grow box of G-Tools online? That is possible! Do you work during the week or do you have less time to buy your grow box equipment? No problem because you don’t have to go to a physical shop to buy the products you need. It’s easy to order your stealth grow box products in the webshop of G-Tools. You can order while sitting in your lazy chair and don’t have to go to the shopping street. You can pay safely by Creditcard, PayPal, iDEAL and some other payment options. When the stealth grow box, equipment isn’t what you expected, you can send the products back. The products are always produced with the newest materials and technologies.

Stealth grow box available in several colors and sizes

A stealth grow box is available is several versions. In this way, you will always find a grow box that meets you wishes. You can buy a stealth grow box if you want to grow plants. Over the past years growing plants by yourself has become increasingly popular: in small places, in big places and everything in between. The stealth grow box created by G-Tools can be set up according to your own wishes and your personal situation. You can grow plants, herbs and vegetables in your own stealth grow box. If you’re looking for a stealth grow box for the kitchen or for your balcony but you’ve less space. Don’t worry because all grow boxes are available in different colors and sizes. So, there will always be a stealth grow box available for every situation.

New strap for TW Steel watch

The brand TW Steel is known all over the world and many people wear the watches of this brand. TW is known for its oversized watches and big collection of TW Steel straps.

From time to time you will need a new strap for TW Steel watch whether your old strap needs a replacement, or you just want to give your watches another and personal look, a new strap might help.

Where to buy a new strap for TW Steel watch

There’s many places where you can buy these straps, and especially when you live in Europe, it won’t be difficult to get a new strap for TW Steel watch, but when you live outside Europe, sometimes it might be difficult to find a new strap.

Anyway, even when you live in Europe, it can just be easy to order a strap online, because you will find more straps and a lot cheaper than in normal stores!

When you are looking for a new strap for TW Steel watch, we suggest to take a look online, where you will find many different straps for any TW Steel watch, thereby you will also be able to find information about how to replace your old strap.

Which new strap should you buy

It’s difficult to say which strap is the most beautiful and it’s also difficult to say which strap you should buy, but we suggest to only buy original TW Steel straps, simply because often they fit better, it looks better than a replica strap and it’s also made with higher quality materials.

There are a lot of leather straps, but if you prefer a steel strap, there’s also plenty of them, so you will always be able to buy a strap which fits best with your taste and it allows you to personalize your watch.

Can we help you to make a choice or give you more information about TW Steel watch straps? Please contact us!



Top Five Free Keyword Tools

Top Five Free Keyword Tools written by: Jason Boothe Keyword research is the main core of every PPC, SEO, or content marketing campaign. It is important to try and bid on or use the right keywords so as to give the right content to the right audience at the right stage in the buyer’s journey. Keyword tools are vital in this process and help researchers build profitable online market campaigns and also give them a slight advantage over their competition. Below are the top five free keyword tools available for use today. Get here more information about SEO tools.

1. Google.

Google normally offers a number of keyword research tools. The most and popular way to get long keywords is probably Google Suggest. This is when the drop down menu opens up after typing single words or letters into the search bar. The order in which terms are arranged is normally determined by using a variety of information in order to decide the most probable query which the user wants to see. Hence the tool can be used to provide insight on potential keywords.

Google Trends is another research tool provided by Google which visualizes the growth of interest for certain terms over time. it also goes on to display regional interests and can identify searches related to the general topic as well as queries which are specified.

Google Ad-words is also another Google research tool that offers more detailed insight into search volumes. This kind of information is especially important when looking at analysis on competitors for particular search queries.

It’s normally a good idea to double check keywords that are derived from Google suggest with the keyword planner so as to filter search terms that are in high demand with the lowest competition possible.

2. Keyword Eye.

This is a tool that was designed so as to help researchers in their search for various keywords. It comes with a free plan available which includes 10 keyword searches per day, 100 suggestions on keywords per report, and 25 Google country keyword databases. Upon completing registration, you can further specify your keyword research having options on; whether you’d like to receive suggestions on keywords that relate to a primary keyword, whether you’d like to get search engine data for various specified keywords, or whether you’d like to search via auto-suggest.

3. Ubersuggest.

Another online keyword research tools which operates simply by choosing a keyword, a language, a source then proceeding by selecting suggest. The tool can also go on to extract suggestions for the word or term in search. Other suggestions are available for some keywords which are displayed with a click on the word that corresponds with it. A plus sign gives you the option to add keywords to your list and then export through copy and paste.

4. SEO Book.

This is an online keyword tool that offers suggestions on daily search volumes on markets based on Google, Bing, and Yahoo search networks for each keywords and also goes on to provide SEA metrics like CPC and monthly values. In order to make use of this online tool, you have to first complete a free registration process.

5. Wordtracker.

This online research tool has a nice and clean start page that clearly focuses on starting with research on your keyword. After you enter the keyword of your choice, you will then get the 10 related keywords which have the highest search volume. Continuing your research from there will make Wordtracker display the competition for these same keywords and goes on to further calculate the Key Efficiency Index, which is a metric that is based on the relation between search volumes and competition for keywords. This metric normally shows you the highest keyword potential.



SEO SOFTWARE. written by: writermnoma11 SEO programming does decisively what?

SEO programming much of the time begins fitting in with the accompanying suspicion:

– assess the page that positions number 1 on the web,

– do likewise + a minor bit better,

– and will likewise be number 1

SEO programming have the capacity to look “by any means” the SEO parameters which it comprehends with respect to the number 1 site on-line. At that point this SE programming will robotize this procedure in mirroring this for your site.

SEO may be more than the typical programming methodology!

SEO will be the specialty of positioning number 1 essentially site design improvement for all intents and purposes each pivotal word.

Creepy crawlies rank an online website best in light of the fact that bugs “think” that the webpage should be generally critical. Without a doubt the creepy crawly can’t think: there should be a software engineer who programs the bug to acknowledge which site is best. Make use of SEO software and keyword analysis.

So in the event that you will be savvy enough to secure the insect the style the software engineer believes is key, you will have the data to rate number 1.

This is exactly what SEO programming does: it says he will know and tackle “every one of” the parameters that a web webpage positioning number 1.

Pitfalls of the product way to deal with SEO

Assume you consider huge numbers of the parameters needed to rank a site page number 1. You frequently get everything parameters on your site so you even appear to be rank number 1.

Presently if your web webpage is truly meriting to get positioned number 1, all is alright. Be that as it may, when surfers begin whining that you aren’t, the different internet searcher will be faulted!

It doesn’t take long until Google comprehends that “some person broke the code” inside of the arachnids. The arachnids might be upgraded to give quality prompts the guests!

Which implies you require to get a redesign of this SEO programming methodology… : you could be running once the actualities rather than higher than the truths.

The best approach to be positioned number 1?

You rank number 1 as you merit it.

In arachnid rationale this still means:

– your page portrays the decisive word that you are streamlining for

– you page is stacked with loads of approaching connections around the magic word you will be improving for.

This is the thing that positioning number 1 should be about.

In any case, my SEO programming bundle are truly later, or conceivably is it not?

Your product can without much of a stretch be a la mode When the insects’ product system is upgraded. In the event that you don’t compose the arachnids yourself, you will dependably be to some degree later.

You may not perceive every one of the parameters the creepy crawly considers, unless again you are composing the insect programming yourself.

Various the parameters it’s impractical to impact: time of the site is one of them. Consider the arachnid needs to choose from 2 sites: the most seasoned one or more the SEO copy: what sort to focus? The most established one future the simplest wager, and you can’t change the time of your online webpage on earth isn’t that right?

A point by point investigate SEO programming

SEO programming promotions could bring up that you can without much of a stretch get a main 5 Google Ranking in less than One month… Group genuine, then figure out additional going to look at:

– will be the sites of these SEO programming positioning number 1 on the web for SEO or SEO programming?

– is the sample online sites the SEO programming notice being positioned number 1, truly number 1: number 1 in the web indexes this truly is?


Professional Keyword Research!

Professional Keyword Research! written by: arsenalperfect Proficient keyword research enhancements are anybody in control angle intended for website page help inside internet offering. Some additional adequacy is being put together by the making the website page the best pertinent, and to place inside the top about everybody rankings. Intended for overriding such sort of circumstances best pivotal word examination is required towards the change.

Site design improvement delicate a proficient procedure of making pages that the first obvious on the organizations. Basically a SEO proficient conceivably will finger a considerable lot of these sort of obligations by the making it alluring. In light of the claim, the quantities of perspectives are appraised. To guarantee better web index calculations used intended for healthier comprehension. You have to think about the right SEO keywords.

We’ve to turn into the preeminent mindful to the long tail decisive word research for knowing the central essentials of watchword exploration. So we can be cognizant about the past legend works of the significant web indexes like Google. For that finest specialists will be delegated in a few rumored organizations while they have got the opportunity to present a couple reserves. All these will be insufficient inside the entire thing producers as a result of the wages. However and not utilizing a SEO proficient we can’t recognize the precise profundity of the definite chase.

Essentially the speculation could be a seat towards the association however encourage it truly is a spine for the business. A hefty portion of the experts will be mindful of the calculation utilized, the historical backdrop of site design improvement and additionally technique of the necessities by the customer base. We parents aren’t mindful of the looking process, the profundity and amount of technique the specialists do. Everything we do is frequently examining their focused on volumes. Forceful essential word research right now are examined with the knocking the rank on the site page and therefore will absolutely proceed the association to a monstrous course of action. It grows the amount of guests to the painted sites, taking into account an individual prerequisites. SEO essential word research enhancements will truly propose complex indexed lists in a decreased amount of consumes from the giving the best results on the viewers.

Each SEO suppliers are a mix of having the style by the determining the activity of how a site page looks furthermore the act of conveying the photos & features to showcase the clients in addition to the substance advised inside the site pages. Everybody realizes that a the photos & features can take inside of an immeasurable risk in holding the individuals; the substance have a middle bit at the looks of site pages. That the substance of the substance ought to be substantial, enlightening and will be occupied with the clients.

Essential word examination will all the time be a quality intended for affirmed indexed lists by the raising shows potential connections to site pages. In this way a qualified procedure of hunting is really alluring down any association for the most part to the firm process. The numerous organizations seize star of this result of shadow to their online operations, since it is getting to be regular reason. That is surely why a conferred decisive word exploration is constantly key intended for the extra room of business. To guarantee that aggressive decisive word exploration is considered to turn into an inescapable consider conceivable of SEO conveniences.


How to market your photography business

You may be reading this article because you have just started out as a professional photographer or thinking about becoming one. Perhaps you are interested in reading this because you have been running your photography business for a while now and are looking for further growth. In this article Dutch photographer Vincent Hartman will try to give you some general advice and will share some of his own experience.

First of all it is good to realise that a photography business is actually exactly what is written on the tin: a business. Everyone involved in photography, or any other creative industry for that matter, will tell you how important passion is in this field. And of course it is. You will need to have a constant drive to develop your skills and field of work constantly to become successful, but that applies to any other business. The most important passion and drive you need here is that you want to be successful in running your own business. In this article I will limit myself to the marketing side of running your own photography business.

Your marketing mix

As an old school marketeer I will categorize the marketing mix into 4 different fields: Product, Place, Price and Promotion. Your Product here is your offer on photography and the niche(s) you choose. 

1.  What is your photography offering?

There will be a few disciplines in your photography that you like most. The general rule is that you are best in what you like most, because you will automatically develop you skills in this field. In the professional photography business you will need to add to this, the market or demand side for it. Are there people who want to pay what you like most? How many photographers offer that discipline and how are the doing businesswise?

Over the years I have seen photographers come and go. In some disciplines there is an oversupply in offering of photographers and most newcomers will not be able to survive. It is true that a modern digital DSLR makes the entry into the field of photography relatively easy and affordable, but do realise that you will need to come up with a product that is considerably better and different from what people can do themselves before they will be willing to pay for it. There is a continuous discussion in the professional photography scene if specialization or diversification is the way to choose. Some very successful photographers have a very strong drive in a certain field of photography or subject and specialization already starts at art-school or photography academy. The advantage is that the graduation can be used to generate publicity and that it may be picked up by talent scouts, magazines or art-directors looking for new talent. Downside is that this route may be limiting your development as a professional photographer and you will become more of an artist. This will be different for every individual. As I re-entered the market after being absent for 13 years, I decided to develop as a versatile Photographer in most photographic business services without being average and with a upper middle market pricing structure.

First you need to decide who you will be selling to. The private market or the business market?

Photography for private individuals

The quickest way to get going is to offer you photography skills to the people in your own network. This will give a an instant growth of your portfolio and it will generate the much needed cash to live on and expand your equipment. When I started out, the photography for private use was certainly the biggest percentage in the first year, but not enough to survive on. This will be different for every photographer and the power of your marketing communication and publicity will be a determining factor.

  • portrait photography: familyshoots, portraits for family events and social media
  • loveshoots, pregnancy and newbornshoots. For me as a Photography Studio based in a relatively small village close to Zwolle in The Netherlands, we still generate 25% of our business from private customers. We do quite some wedding photography and loveshoots and pregnancyshoot is a logical combination. We hardly do any newbornshoots. The fact that I am a male photographer may have something to do with it, but there are also no examples in my portfolio. It is a very small niche in the private photography field and other local photographers are better suited to do this. So over the years different photographers develop in different directions and the local  market will be segmented between different photographers.
  • wedding photography: As with the above mentioned discipline, a lot of photogrphers start out with wedding photography. This is strange because wedding photography is one of the most challenging fields of photography. The constant time pressure and changing light situations, combined with moving subjects will challenge even the most experienced photographer. In this market segment are also a lot of photo enthousiasts active and the offering is huge. Because of this pricelevels have come down year on year, whereas this field of photography is one of the most time consuming disciplines. One of the negative consequences it that the average quality is going the same way and that consumers now percieve this as the standard. This makes wedding photography one of the most competative market segments. There are however a lot of photographers who can still make a decent standard of living out of the premium wedding photography.

Commercial photography

Due to my training in marketing, the photography for businesses has always been the majority of my activities. Today 75% of my turnover comes from business customers. Although it may seem that the entry in this market is more difficult  due to higher investments in equipment and technical requirements, there are many examples of photographers who started very successful in a certain niche shortly after their graduation. This is often documentary photography, fine arts or fashion.

  • documentary or press photography: its is not only the availability of good performing and cheap DSLR’s that brought the revenues down in this segment, but also the upcoming of the photographic capabilities of mobile phones. Through social media news became instantly available and a lot of press agencies use public generated images in their media. These days it is hard to earn a living from press photography for local newspapers. Only photographers with a strong documentary drive for certain subjects and their own signature way of covering it will be able to make a living with national newspapers and magazines.
  • advertising photography: although any photograph, stock or purposefully generated image’ can be used for an advertisement, for a theme based advertising campaign, advertising companies or marketing communication departments of businesses and government bodies need a series of high quality images that are specifically made for purpose. Also here are the ‘haydays’ over but still good money can be earned in this field of photography.

  • corporate photography: general photography for business and organisations going over several disciplines like portraits, architecture & interiors, production and logistics, meetings and presentations.
  • product photography: for manufacturers and (online) retailers. General pricing for volume product photography is extremely low these days, but entry level investment is still relatively high and the skill set needed for high quality product photography is still the craft for professional photography. In this segment it is still possible to build a good business.
  • architecture and interior photography: a highly specialised niche of professional photography. Also here part-time photographers and enthusiasts have entered the market for cheap interior and exterior shots for local estate agents, but there is still a market in the premium segment for architect and designers. They will appreciate good compositioning, straight lines and good contrast and colour reproduction that specialised interior photographers create.
  • editorial photography: the next step up from local newspaper photography or the next step down from national high quality documentary photography. Photographs for business magazines in all sectors of industry and society.

2. Place, from home, studio or travelling?

Do you want to be the woman or man turning up with a camera at the customers location, or do you want to welcome your client in your own or rented studio? There are a lot of things to consider, but you will find that most things develop naturally. For group familyshots you will need a large studio and the same applies for the photography of certain products. Also you will find that certain corporate customers expect a professional looking place where they can meet the photographer and his or her team to discuss their needs. You will find that tjhis will develop over time.

3. Pricing

The most important thing here is that you realise that your pricing is part of your marketing mix and must be in line with customer expectations. There are a lot of articles to be found on the internet where you can learn how to calculate your hourly rate. The most important thing here is that not a lot of hours are actually spend behind the camera. A lot of work is done in post-processing your images. So you have to take that into account. An industry average number of 24 chargeable hour’s are spend taking the actual photographs. So other hours need to come from selling prints, rights or hours spend on post-processing. Don’t forget that you not only need money to live on but also to maintain and renew your equipment, software, computers, data storage, insurance, marketing and transportation. This is all a very complicated matter and I have personally outsourced all my financials and business administration to a local accountant.

4. Promotion or Marketing Communication

You may have expected that the majority of this article was spend on this subject as the word ‘to market’ or ‘marketing’ is often misunderstood as only talking about marketing communication or what used to be called ‘Promotion’. Marketing however also comprises your product, place and pricing as you read above and everything is very much interconnected. There are a lot of different tools to make your photography business know to a wider audience and it depends on your target market and the stage your business is in what media is the most suitable for your specific needs. As you will have found this article through the internet, we will discuss internet marketing first:

  • internet marketing: Of course you should have a well designed and functioning website that is easy to use on all devices. Your website should breath what your target audience is looking for immediately. This means that you may need more than one website as a business customer looking for corporate photography may click away when confronted with a pink website full of new born photos and vice versa. For this reason I am using two different trade names with each their own house-style, website, headed paper, and business cards. When having your website up and running, make sure that your SEO or search engine optimization is up to scratch. So do your research (through the google key-word or ad-word planner) to know the relevant keywords for your niche and adjust your URL’s, headings, meta information and page text accordingly. Make sure you build natural looking and quality backlinks to your site(s) like for instance article marketing and also don’t forget internal linking. Also social media is an excellent way of generating publicity for your site and getting visitors.
  • advertising: it may help to have some regular and targeted advertisements in local papers or magazines;
  • networking: how important online marketing may be, it is very much a source when people cannot find the photographer they need within their personal network. A large personal network is also important for referral marketing where other people are recommending your services;
  • good causes: good causes are a perfect way to show your corporate social responsibility. It is a perfect way to show what you are capable of and get your name across. It is an excellent tool to generate traffic to your website. You can write a blog about it with images and links to further images. I do this a couple of times a year and can see through Google Analytics that this leads to a lot of visitors to the website and that these visitors also visit other pages where the conversion is eventually done. 

About the author:

Vincent Hartman has a Bachelors degree in marketing and is Bachelors of arts in Photography as well. He studied marketing in the early nineties when his photography was merely a hobby. His contacts in marketing and communication led to his first assignments for commercial photography. After graduation he ran a small photography studio in Zwolle for four years before returning to the field of marketing and sales. 13 years later he decided it was time to start again and after completing a study at the Dutch Fotoacademie in advertising photography he set up STUDIOVHF.